Test that website! Even though it worked last week, test it now!

Remember I castigated Pizza GoGo?  Well something happened.  They do have a problem, but that problem is not poor brand awareness.

I had a call last evening from a charming man who said he was having an evening of difficult phone calls.  His job is to handle web site lodged complaints, and they all arrived in a rush last night!  Some of them go back a long way.  He's not having a nice time, but he's shouldered the responsibility for calling each and every person who left a phone number and is emailing the rest.

Their site let them down.  At least it retained the messages!  But they were delivered very late, in some cases so late that brand damage had been done.

When was the last time you actually tested your web site to see that it was working properly?

I don't just mean the forms, either.  Dial the phone numbers and see who answers.  Use the email addresses and see who answers.  check out "privacy@", "abuse@" and some other common ones.  See what happens.  Check your user experience out.  Do it from a mystery account, obviously.

Pizza GoGo do not like leaflet delivery operatives walking across lawns.  They view it as something that gets in the way of the first customer experience.  That is being handled.  More important, by serious distaste for them has also been handled.  I may or may not buy a pizza from them, but now they have an even chance.  I buy pizza very rarely, though!

Are they checking their website?

You betcha! 

So, what about yours?  Will you check that or will you leave it to someone else?