On being a customer

I was asked to write a short guest piece for my friends at 1 to 1 media.  A great many of their topics are about CRM.

Now CRM is, in my view, a culture, not implementation of a large and unwieldy piece of software.  And you know that I view Customer Service very much as a part of Marketing, so I penned (do we still pen?) a piece on what being a customer means, especially when you mishandle me.  It's called On Being a Customer.

And it asks you for your experiences.