Be careful how you advertise

I have just added Google Adsense adverts to my personal web site (linked in the left hand margin if you really want to see the minutiae of the Trent life!).  I did it out if silliness, really.  I don;t ever epxect anyone to click them, but you can never tell.  And I also read, I'm sure it was on iMedia Connection, but I can't find the article at present (So I've asked Gavin over there to see if he can remember it, too),  an article about being really careful when you place adverts not to screw up badly with content and advert topic.

In the UK I have one page on the site that often carries adverts at the top for Gay Parship Dating, and at the foot "Meet Married Women".  I'm not sure what that tells you about me!  I really have no current use for either market segment, but Google parsed the page that way, so I must!

I asked a good friend in Germany to have a look, and this is a screencap of what he is served as adverts!

If you peer hard at  the advert you can see that there are two adverts for boys' schools and two adverts for gay contacts.  The top of the page has wedding rings advertised on it in Germany.

It's also wonderful to know that Shopping.com sells Gay Boys.  There is a market, obviously!

Now the page is about a part of the British Public School system!  Amusing in itself, but interesting how Google parses it and serves the adverts.

But, if you advertise your school, do you want it next to an advert for gay contacts?  And if you advertise gay contacts, do you want an unpleasant social stereotype to be presented by implication from the advert next door?

A lot more care is needed when placing adverts, I think.  But I'm not sure that Adsense is tailorable enough.  It's been ages since I placed adverts.