Adsense revenues are definitely on the rise

So far December 2008 has outstripped November 2008 by 10% and we have a few days left to run, though the days are non work days in the main, or "odd" work days, so a huge increases is unexpected.

Comparing to December 2007, albeit on a small number of sites, shows a 60% rise year on year.  If we factor the sites up to be similar in number and quality to 2008 (by impressions and clicks) then the rise is 10-20%

My view is that the recession is driving this.  People are pushing hard for every last drop of business they can.  Those who push hardest will not necessary win, but they are in the faces of more people than those who push least, and stand a better chance, if their offer is good, of gaining that business.

I wonder if revenues will drop after the recession