Adense revenues rise. Is this what recession is about?

As the world reels from the self induced financial crisis, and as governments take increasingly interesting steps to influence the economy, I am seeing, not as a sample of one, but over the seven or eight sites I operate that carry advertising, that revenue from embedded adverts from Google Adsense is ahead this month based upon last month.

If this turns into a trend I'll track it and do exciting things with graphs!  So far it just looks interesting and is very much what I expected to happen.

In a recession we all fight harder for what is stated to be a dwindling volume of business.  That means that we use channels to obtain business that we may not have used before.  There is a huge but finite number of available Adsense impressions, and the auction prices get driven up slightly with every new advertiser, down slightly by every new publisher.  Obviously only Google has authoritative figures, so all I can do is to report a gut feeling from my own sites.

That gut feeling is based on our position this month, eight days in, that means that we will end the month about 50% up on last month.

This month is distorted a little by pre-Christmas feeding frenzy, but is not matched by last year's pattern.  At present it's interesting.  I wonder if it is significant?