Marketing during Financial Meltdown

I follow the blog at 1 to 1 Media.  Today they have an item about how banks shoudl handle themselves in the current financial climate, When I Want to Hear From My Bank, They're Not There. It deals with whether banks should tell us how safe they are at present.

I have my doubts in the current climate.  I thought you might be interested in my reply there:

My bank is an online retail bank, part of HSBC, thus likely but not certain to be safe. It would be very easy for it, exceptionally easy, to email me to give me information that is relevant to my contract with them.

But would I believe the message?

I am being pounded with news items saying how bad it is and thatit might(!) get worse. I do not understand the reason why it's bad. I'm neither stupid nor ignorant, I just do not understand it.

That's because no-one has ever explained why the system is choosing to melt itself down. And I think that's because people do not know. We've even had the Illuminati trash dredged up on a forum I contribute to!

What we do know is that traders are buying and selling shares. You can't sell a share when no-one is buying, so some folk are selling and others are buying at low prices, and the traders are making a profit.

In the midst of this weirdness what good or harm could a statement from my bank do? "Methinks she doth protest too much!" comes to mind. Good old Lady MacBeth.

Would you like to hear from your bank right now?  If so, what do you want them to say?