Bluespam: Is it legal?
This is hot off the presses from Renzo Marchini, counsel at Dechert LLP, and his colleague Kate Tebbut. Apart from this introduction, and the promise to forward any emails on the subject to Renzo and Kate, this is what they say:
"Bluespam: Is it legal?" examines whether so called bluespam falls within the restrictions imposed by the Privacy and Electronic Communications Directive and whether organisations can therefore be prevented from marketing via bluetooth without first obtaining consent. It also considers the practicality of obtaining consent from bluetooth users and discusses the options for Bluetooth users who do not wish to receive bluespam.
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