A Blue Turn to Terminology

I'm returning to my regular monitoring of terms to do with Spam and Bluetooth this month. With the mobile industry now providing better and better marketing techniques, and with the uptake of bluecasting, or proximity marketing, via your handset, I'm looking at the past 90 days and blog mentions of the terms, and I've added a few relevant terms.

For comparison the mentions, all mentions, of the term Spam are included. I really do hope this excludes the canned meat!

The graphs are presented together for you to draw your own conclusions. They are dynamic - they refresh whenever Technorati refreshes. They are the total of all blog posts recorded there with the terms and are thus likely to have statistical significance.

Posts that contain Bluespam per day for the last 90 days.


Posts that contain Bluecast per day for the last 90 days.


Posts that contain "Proximity Marketing" per day for the last 90 days.


Posts that contain Bluetooth per day for the last 90 days.


Posts that contain "SMS Marketing" per day for the last 90 days.


Posts that contain Spam per day for the last 90 days.


The question is, are we seeing trends?

Some are so obvious that they hit you between the eyes. People adore blogging about spam, it seems. Increasingly there seems to be a trend to blog about SMS Marketing. Well, if the artciles on spam are related to the increase we're seeing in general spam then the increase in SMS Marketing articles may well be related to an increase in SMS marketing.

The Bluespam cluster seems to have been related to the HSBC and Nissan campaigns and the PR surrounding them, but the clusters in Proximity Marketing do not seem to relate to the minor traffic in Bluecast. Maybe the term bluecast just isn't catching on

Note: This blog article will result in a spike of 1 in all the terms it surveys, and thus its value should be subtracted from the figures.